Narcity is a news media organization that produces quality journalism with a unique twist.
About The Project
Since 2017, Steve has been a collaborator with Narcity Media Group, an online publisher specializing in local news and travel content.
At Narcity, Steve has become a versatile and trusted collaborator, taking on various roles from video host to producer.
He has been involved in numerous campaigns across Canada for prominent clients including Chevrolet, Interac, Mazda, Sun Life, and McDonald’s Canada.
Narcity is partnering with Rust-Oleum Canada (2023) to promote their new pre-tinted wall paint, Colour Spark. This innovative product offers homeowners and DIYers 13 versatile hues designed to work together seamlessly, eliminating the guesswork in choosing the perfect shade. The campaign includes a mini video series featuring a homeowner, a DIY creator, and a renter, each showcasing unique home projects using Colour Spark. The goal is to generate brand awareness and inspire the Narcity audience to try Colour Spark, highlighting its premium quality, designer-curated colors, and easy availability both online and at Walmart.
Rust-Oleum x Color Sparks
Interac's holiday (2022) campaign encourages Canadians to spend their money on what brings them joy. Emerging from COVID with a renewed sense of financial control, Canadians can indulge in missed experiences with loved ones. The campaign, part of Interac's InLife platform, highlights how Interac products—Interac Debit, Interac e-Transfer, and Interac Debit e-Commerce—empower Canadians to make the most of their holidays through relatable and practical scenarios. This initiative aims to position Interac as a top payment choice, demonstrating how it helps Canadians stay in control of their finances during the festive season.
Interac x Where To
SAAQ x Vox Pop
In partnership with SAAQ, Society of assuring automobiles of Quebec, (2022) Narcity will take to the streets of Montreal for a unique vox pop event where participants will draw from a bag of chips flavored like a "car accident" and attempt to correctly identify them. This project aims to capture genuine reactions and educate the public using striking statistics. For example, it will illustrate how effects of consumption can appear unexpectedly, much like encountering a surprise flavor in a chip bag, and highlight the various consequences that can stem from these actions.
Narcity is launching a Vox Pop project for the Quebec Municipal Elections in November 2021, targeting younger voters like Gen Z and Millennials. The initiative features a presenter on the streets of Montreal, challenging people with a mix of real and fictitious Quebec laws to test their knowledge of municipal governance. The humorous approach aims to increase awareness of the election date and underline the importance of voting, highlighting how municipal decisions affect services like bike lanes, parks, and public transport. This project seeks to encourage a more informed and active electorate.
Quebec Election x Vox Pop
Sun Life x Where To
Sun Life is partnering with Narcity for a Montreal vox pop campaign to boost awareness and conversions for their life insurance. Our host will interview people on the street, asking unexpected questions about life insurance scenarios. As young people often delay considering life insurance, the campaign aims to highlight the importance of being prepared for unforeseen events. The video will capture candid reactions and answers, followed by eye-opening statistics from the host for educational value.