The Montreal Auto Show, the largest and most significant automotive event in Canada, showcases cutting-edge advancements with unparalleled sophistication.
About The Project
In 2020, Le Brunch Squad, co-founded by Steve, partnered with Luxy Media to create a unique brand activation.
Their mission for the Montreal International Auto Show, an annual event held in January at the Palais des congrès de Montréal, was to raise awareness about both the Auto Show and Hotel Monville. They organized a unique brunch experience with influencers, followed by a private tour of the Auto Show.
Hotel Monville is renowned for its original design, convivial atmosphere, cutting-edge technology, ecological practices, and attentive service.
Steve invited the influencers, managed the logistics of the brunch, hosted the event, and handled the production, working alongside Pavel Morillo for the final video.
