About The Project

0rijin is a non-profit organization dedicated to mitigating chronic economic disparities within Afro-descendant communities by employing innovative technologies and wealth acquisition and distribution models.

Its mission is to cultivate sustainable prosperity and elevate the socio-economic standing of Afro-descendant individuals, encouraging financial health by supporting Afro-descendant businesses.

As a proud partner of Montreal's Basketball Team L'Alliance, 0rijin aimed to highlight its significant mission during a game, underscoring the collective aspiration towards "UP - Unite and Thrive," which embodies unity and mutual success.

To this end, Steve Daniel was tasked with creating a video to convey this message.

Discover more about this partnership here.