Last week, I had the chance to go to Web Summit in Lisbon (thanks to Swishlinks) to meet and network with tons of like-minded individuals, and by tons, I mean, I personally talked with over 400 people in 3 days. For those of you that don’t know what is Web Summit, it is the largest tech conference in the world and welcomes over 60,000 guests! While I was actively looking to meet new entrepreneurs, I realized that most of them didn’t master the art of the elevator pitch also known as the 15 seconds pitch.
Last month, I wrote an article about how to network better, well this time, I want to write about how to pitch your idea better. Picture this, you are at a conference with over 60 000 people and you will talk to a lot of people, you have to be able to sell yourself within 15 seconds if you want people to keep listening to you and be interested about what you have to say. I personally believe that this is all you need if you want to create interest and get more time to open on your idea.
Here’s 3 ways to craft the best 15 seconds pitch!
Easy to Understand & To Remember
This is the essential when it comes to crafting your 15 seconds pitch. Be careful with your choice of words and be sure that people can relate with what you do. Right away, your goal is that people understand what you do and they can say it to another person after. During Web Summit, we kept Swishlinks’ pitch really simple and easy to remember: Swishlinks is the Instagram Version of Linkedin! Individuals can showcase their professional journey with texts, videos, links and pictures! Right away, people can relate to what you have to say and they understand your business better.
While you make sure that people understand & remember what you do, it is important to optimize your pitch with the format. You want people to understand who you are, what you do and who you are looking for, that’s it! During Web Summit, I met different entrepreneurs that had great ways to talk about their businesses but it took them 15 minutes to describe it. I strongly suggest that you format your pitch because you might need to repeat it 400 times like I did last week but also, you don’t want to spend too much energy on explaining yourself because some people might not even care! On a personal note, I should expand on energy management because many people underestimate this aspect and last year, I was exhausted after Web Summit and I didn’t even talk to half as much!
There’s not one perfect pitch, while you need to make sure that your 15 seconds pitch is easy to understand and formatted the right way, you want to be sure that you are telling the right thing to the right person. Your pitch will be different when you talk to a possible customer, business partner, investor and just a curious person. Be sure that you can master your different pitch and use them at the right time.
This blog post is a sugar coated rant on people that don’t prepare themselves when they KNOW that they will need to pitch their product. Don’t get me wrong, it’s all love, but I just had to share my thoughts about it!