Since I left my day job, I strive to be the best digital strategist and consultant for businesses. However, I noticed that most businesses put their focus on the wrong metrics. In fact, when people talk about their social media, they often point out the number of followers they have and their number of likes; two things that can be bought for cheap! However, I am not saying that these numbers are not important, I am simply bringing up that these numbers shouldn’t be on top of your list in 2018.
Read More: 3 WAYS TO GET INSTAGRAM INSIGHTS
Before we get into Instagram’s key performance indicators (KPI), in order to measure all this, you must have an Instagram Business Profile. If you do not have one and wish to know how to do it, check out this article. If you have a business profile, you can keep track of these numbers by clicking on the 4 vertical bars on top right when you are on your Instagram Profile.
Reach is the total number of unique accounts that have seen any of your posts. This number is more important than your numbers of followers because, in fact, this is the number of people that actually see your posts. With Instagram Algorithm causing headache to social media influencers and small businesses, it is important to put your effort on other metrics that you can ”control” more. The goal is to increase your reach, weeks after weeks and for myself, I have a greater reach than the amount of Instagram Followers itself on my personal account @iamSteveDaniel!
Here’s 3 ways to increase your reach;
- Tag your location in your stories! (Your story might get in the Location Stories and get viewed by other people)
- Put relevant # in your stories ( Same as location but for this time, it will get in # Public Stories)
- Collaboration with friends. When they tag you, their friends will look at your profile and increase your reach.
The impression is the number of times your posts have been seen. This metric is important because your goal is to be in front of your audience. If your reach is somewhat equal to your impressions, it means that people only see you once a week. Increasing your impressions is good because not only you are more present for your community, but it also means that you will increase your chance to not disappear into the unknown with the new Instagram Algorithm. In fact, Instagram only shows your content to about 30% of your followers and if you create more, you get seen more. (Obvious, I know) To increase your impressions, here’s 1 simple trick:
- DO MORE. Stories and Posts! It’s Simple
Watch that number increase weeks after weeks!
Read More: 7 WAYS TO CREATE BETTER INSTAGRAM STORIES
YOUR CALL TO ACTION CLICKS
Instagram for Business offers you the option to add your number, address, website, and email to direct your Instagram Visitors to YOU. Why is it important? Because it shows interest! Personally, 10 Email Clicks have more values for me than 100 likes on a picture. If you are a business owner, you should focus on increasing that numbers because it often results in money in your pockets. Unfortunately, these metrics are a bit harder to increase over time than the Reach and Impressions because it demands a strategy and consistency. However, here’s 2 personal tips that will help you increase these numbers;
- Write Call to Action in your caption such as Call Us Today, Visit Us, Email Us if you have questions and more.
- Call to Action in your Instagram Stories such as ”Click Link in Bio for more” this works really well for me!
Now that you see these 3 metrics that you should focus over getting followers and likes, I can guarantee to you that after a couple of weeks, if you increase your Reach, your Impressions and your Call To Action Clicks, you will increase your number of followers but also get more opportunities. Now go out there and make it happen and let me know how it goes, if you have any questions, I am just one click away!